I worked on 2 projects that improved the way Instacart shoppers earn: 1) More clarity about customer’s tips and 2) Instant access to tips.

Context

Shoppers’ earnings from tips have nearly doubled since the beginning of the COVID-19 pandemic.

Ensuring Instacart shoppers have consistent access to earnings — including tips — is a crucial part of the shopper experience for Instacart.

Problem

When customers change a shopper’s tip after delivery, this change was not clearly communicated to the shopper in their earnings summary.

In addition, shoppers were not able to cash out their tips earnings right away, as they had to wait for the window in which the customer could adjust the tip post-delivery.

Goals

1) Clearer understanding of tip changes by introducing tip education, summary breakdown and notification to celebrate when tip is increased.

2) Easier and faster access to tips earnings by breaking down pending and settled tip amounts shopper can cash out.

Design research screenshots

My role

As the lead product designer on this project, I…

Collaborated closely with my product manager and product team on goals and milestones for the project, design iterations and output.
Designed the entire flow, from basic concepts, through iterations and final designs (UX, UI, interaction)
Shared my work in design critique for feedback
Collaborated with the Shopper Communication and legal teams on content design
Collaborated with a UX researcher on research plan and created high-fidelity prototypes to get feedback on designs
Documented final designs for engineering and participated in QA sessions